Ma ka hola o ke kau anuanu, e lilo ka loaʻaʻana o ka lole lohi mahana i hoʻokahi o ka wikiwiki loa. ʻAʻole hiki i nā kapa komo lole, nā loleʻaʻahu hipa a me nā kapaʻaʻahu ke haʻaheo no ka like me kaʻaʻahu. Akā, he aha keʻano o ka koho? ʻO wai ka mea hana e pono iaʻu ke hilinaʻi? He nui nā kaikamāhine i makemake i ka lole i hanaʻia e ka huiʻAmelikaʻo The North Face, i hoʻokumuʻia i nā makahiki 1960 e nā mākua kāneʻo Tomkinsons. Ma keʻano o nā mea pāʻani o ka nohona ola, ua hoʻomaka Douglas a me kāna wahine i kā lākouʻoihana me ke kūʻaiʻana i nā mea hana mākaʻikaʻi a me nā mea mākaʻikaʻi. ʻO ka hui i kapaʻia ai lākou no ka "North Wall" - kekahi o nā ala paʻakikī no ka piʻiʻana, e hoʻoholo ana e lanakila ma ka mauna Eiger. Ma ka hale kūʻaiʻo Tomkinsons, hiki iāʻoe ke kūʻai aku i nā lole i hanaʻia e nā poʻe maikaʻi loa ma ka honua e hoʻolaha nei i kēia hui huahana. I ka makahiki 1968, ua kūʻaiʻia ka hale kūʻai iā Kenneth Klopp, ka mea i hoʻoholo e hoʻokumu i kāna hana pono'ī a me nā mea hana mākaʻikaʻi. ʻO ia ka manawa iʻikeʻia ka logo o ka North Face, ka mea i hoʻololiʻole i kēia lā.
Pūnaewele Mālama
ʻO Kenneth Klopp, ka mea nona ka puʻupuʻu kālepaʻano kupanaha, ua lawe kokeʻo ia i ka hoʻonuiʻana o ke kāpili. I ka makahiki 1980, ma waho o nā hale noho, nāʻeke moe a me nā kīʻaho, ua hoʻomaka ka hoʻokumuʻana o ka lole i ka North North. ʻO nā pale kāne kāne a me nā wāhine kāne mua a The North Face i kūʻai aku i nā mea kūʻai eʻono. Ua mahanahana lākou, e like me ke kālaiʻiaʻana o ka moena. ʻO ke kele kauwela Ua lilo ka North Face i ka hoʻohanohano o ka hui. Ua hoʻolālāʻia kēlā me kēia mamana e hoʻohanaʻia i nāʻano kūloheloheʻoi loa. ʻO ka hoʻokahuli i ka honua o nā mea nānā waho i hanaʻia i ka hopena o nā makahiki 1970. Na Gore Corporation i hoʻopili i kekahi mea kūikawā - ka membrane Gore-Tex. Uaʻikeʻia kēiaʻike i ka hui i ka nui o nā hoa hou, a lilo kekahi o ia pūnaewele i ka North Face. Nāʻauheʻe a me nāʻauheʻe.ʻO ka North Face me kahi membrane Gore-Tex nā mea nui loa i kēia mau lā. ʻO kekahi mau makahiki i hala aku nei i ka hōʻiliʻiliʻana o The North Face, aia kekahi pale lole hoʻokipa, i mahaloʻia e ka poʻe holokaʻi.
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I ka makahiki 1980, hoʻonohonohoʻia e ka Hui North Face i nā kau lole, akā ua mahaloʻia e ka mea i piliʻole i nā pāʻani. A he mea kūlohelohe kēia, no ka mea,ʻo ka hōʻeuʻeu hōʻokoʻa o nā kāne aʻo nā wāhine paha,ʻo The North Face kahi hiʻohiʻona o ka māmā, ka mahanahana a me ka pono. Hiki ke hoʻohālikeʻia nā kūlana o kēia kapaʻaʻahu a me ka uhiʻana o ke kī, e pili ana i kaʻaoʻao ma lalo, a me ke alo o nā kīʻaha waho a me loko, i hoʻopaʻa paʻaʻia. Hoʻomaopopo nā haumāna a me nā kiʻi haʻahaʻa i ka nānāʻana no ka hikiʻole iā lākou ke mālama i ka wela no ka wā lōʻihi, akā, no kā lākou hana hoʻolālāʻole. ʻO ke kekeʻeleʻeleʻeleʻeleʻo The North Face ke nānā aku nei i keʻano nani a me keʻano .
Ma ka hanaʻana i kahi hōʻuluʻulu hou, ua hoʻokumu nā mea hana o ka'AmikaʻAmelika i nā hana hou loa i kaʻoihanaʻano,ʻo ia hoʻi,ʻaʻole i ka palekana waleʻia nā kaikamāhine a pau o ka paleʻaina o North Face, akā, heʻano nani nō hoʻi. ʻO nā mea a pau loa o nāʻaʻahu wahine e nui no ka hanaʻana i nā kiʻi hoʻolimalima-hōkū i kēlā me kēia lā.
Nāʻenehana kūlohelohe, nāʻenehana hou, keʻano likeʻole, ke kūpono, ka māmā a me keʻano o nāʻano kala -ʻo ke koʻokoʻo. Ke pale nei ka North Face i nā koi o nā wāhineʻoi loa o nāʻano i kūʻole i ka mōhai aku i nā mea kūpono ma nāʻano. He mea nui nō hoʻi ke alakaʻi o ka hui o North Face i kahi kulekele kūʻai kumukūʻai. ʻO nāʻaʻahu i hanaʻia e kekahi huiʻAmelika e kūpono a maʻalahi.
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